Stena Line leads the field at Irish Sport Industry Awards
Ferry operator Stena Line has been awarded the Best Sports Sponsorship of the Year accolade at this year’s Irish Sport Industry Awards for its sponsorship of the Dublin Horse Show. The shipping company took over sponsorship of the iconic Irish sporting and social event last year and is currently preparing for an even bigger event in 2019.
The Best Sports Sponsorship category recognises a successful and sustained sponsorship or commercial partnership of a sporting event, competition, federation, team or individual. Judges wanted to reward evidence that the objectives set out were delivered, specifically in terms of participation/attendance numbers, brand awareness or sport promotion.
The glittering awards ceremony took place at The K Club, Straffan, Co. Kildare and as Stena Line’s Travel Commercial Manager Diane Poole OBE said, it was a special night for all those associated with the Stena Line Dublin Horse Show.
“We are absolutely thrilled that the 2018 Stena Line Dublin Horse Show picked up this prestigious award. Sports sponsorship is an extremely competitive sector and for our event to be recognised in this way is a tremendous achievement not only for Stena Line, in our first year of sponsorship of this iconic event, but also for the team at the RDS (Royal Dublin Society) who provided so much support and expertise.
“We all hope the 2019 Stena Line Dublin Horse Show will be an even bigger and better event and look forward to showcasing our brand and its value to an even greater audience.”
Now in its 146th year, the Dublin Horse Show is not only the highlight of the equestrian calendar in Ireland but it is also one of the most iconic social events of the year attracting more than 100,000 visitors each year to the famous RDS venue. This year’s event takes place from 7th-11th August, over 1,500 horses and ponies will compete across 132 classes and competitions during the five-day event.
Picture caption: Jill Kelleher, Stena Line Marketing Manager (Irish Sea South) picks up the Best Sports Sponsorship of the Year award at this year’s Irish Sport Industry Awards from Ronan Murphy, CEO of Horse Sport Ireland
Posted on: April 29th 2019